Improve your Advertising ROI

Matching quality calls with media investment

Rapport’s Media Manager Dashboard is a powerful analytical tool that allows you to track performance across direct response media activities with the following capabilities: 

Rapport Media Manager Weekly Dashboard

  • Cost per Response (CPR) - Built-in algorithms deliver Cost per Call, Cost per Unique Caller and Cost per Sale
  • Response Rates - Specific algorithms for DM, Doordrop, Inserts and Press Channels with flexibility to compare titles and creative treatments, trended over time
  • Call Forecasting – replaces a mix of ad hoc spreadsheets used by multiple departments to auto-generate daily, weekly and monthly call forecasts. Can then track actual calls against forecasts on a daily basis

 

 

 

 

 

For more information on about Rapport’s solutions download the brochure, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or 0344 412 3000.