When it comes to discussing AI, there’s an emerging divide between those who think of Artificial Intelligence as a first step towards an inevitable global robot takeover - and those that accept that AI is fundamental to the success of our next generation of customer engagement systems.
Can an organisation be so hard to deal with that customers just accept things as they are rather than struggling to resolve their problems?
In this customer centric era you wouldn’t think so but, after discussing last week how making engagement easier might unlock pent-up customer demand, an experience with Sky this week made me realise that the opposite also applies.
This week The Guardian reported on the Government’s review into industrial digitalisation. The report cited technologies such as robotics, AI, 3D printing, augmented reality and virtual reality as key to unlocking a potential £455 billion productivity boost over the next decade.
According to new research from the DMA, despite 74% of marketers believing that they were at least somewhat prepared for the EU’s GDPR General Data Protection Regulation, a troubling 15% of businesses admitted that they still had no plan in place.
When Netflix CEO Reed Hastings famously said ‘if you’re not embarrassed by the first version of your product, you’ve launched too late’, he correctly identified that experimentation is key to the best products and services.