When Netflix CEO Reed Hastings famously said ‘if you’re not embarrassed by the first version of your product, you’ve launched too late’, he correctly identified that experimentation is key to the best products and services.
An article in CMSwire this week set out why maximising customer experience should be the number one objective of government when it comes to digital transformation.
When your CEO is on the evening news apologising it’s a pretty sure signal that something’s gone badly wrong. However Ryanair probably didn’t expect the source of the problem to have been the scheduling of pilot holidays.
In launching its new iPhone 8 and iPhone X smartphones yesterday, Apple not only celebrated 10 years of the iPhone but also mapped out the device agenda for the next decade.
Apple keeps telling the world that Augmented Reality (AR) is going to be a big deal. So, with its major iPhone launch scheduled for next Wednesday, it will be interesting to see just how the iPhone 8 is equipped to power the shift towards AR-driven computing.
When it comes to designing and refining the customer experience, reducing effort is always a key goal.
However, to really differentiate your customer journey, it’s even better when your customers don’t actually have to think – they just get on with using your product or service.