Sabio, the Contact Centre Specialist Transforming Customer Contact 



With the news on Monday that Sabio has acquired the Bright UK customer service data and analysis business, it’s no surprise that the provision of best-in-class CX data insight services is uppermost in our minds.

Sabio holds regular Executive Forums where we host CEOs, CIOs and CMOs from leading brands to discuss key issues shaping customer experience.

Earlier this month, leading UK digital retailer took advantage of the proactive intervention capabilities of Sabio’s MaaS Monitoring-as-a-Service solution to prevent a potential outage in the run-up to Black Friday. MaaS has just delivered another critical save, flagging up a looming issue for a major insurer – just as the UK entered its coldest spell for the last seven years.

The news that Avaya has officially emerged from its restructuring process is a great way to end 2017, and re-assuring for the whole extended Avaya community as the company moves into 2018 stronger than ever.

News that one of the UK’s leading digital retailers, was livestreaming kittens on its website last week to help calm stressed-out Black Friday shoppers confirms what we all know – namely that for everyone involved, the year’s most intense shopping frenzy can be overwhelming.

Sabio’s customers continued to set the standard at this week’s Verint Engage EMEA 2017 Annual Customer Awards, winning two out of the six available EMEA categories.

Given the high quality of winners of last night’s European Contact Centre & Customer Service Awards (ECCCSAs) it’s perhaps initially hard to square this celebration of service excellence with reports this week that both UK and US customer service indexes are dropping in overall CX quality.

Earlier this summer Apple introduced Business Chat, an initiative to turn its iMessage software into a wider communications offering that could compete with other messaging platforms such as Facebook Messenger. Now Facebook has responded with the introduction of its own Messenger customer chat plugin for business.

At Sabio we think customer experience should be brilliant – but we also understand that great technology alone isn’t always enough to deliver all the answers.