Sabio supports industry innovation with sponsorship of 2010 European Call Centre Awards

Leading contact centre systems integrator to serve as Overall Awards Sponsor for third successive year

2010 European Call Centre Awards, Birmingham Hilton Metropole, NEC Birmingham, 21 September 2010

LONDON –15 April 2010 – Sabio, the specialist contact centre systems integrator continues to drive best practice in the UK customer service sector by announcing its sponsorship of the European Call Centre Awards (ECCA). Now in its 15th year, the ECCA Awards aim to promote innovation and recognise best practice from individuals and organisations that have made a real impact in the call centre industry in the preceding 12-month period.

This will be the company's third year as Overall Awards Sponsor, and Sabio's continued support for the European Call Centre Awards reflects its belief that delivering exceptional customer contact strategies and solutions can place contact centres firmly at the heart of their business. This year's awards will be held at the NEC Birmingham on 21st September, and will feature some 15 separate awards covering Individual, Team and Innovation & Excellence categories. To enter the European Awards, entrants need to visit www.callcentreawards.co.uk/online-entry and complete their submissions by Friday 28th May 2010.

"At a time when businesses need to do everything they can to optimise the performance of their customer service activities, it makes absolute sense to celebrate those organisations and individuals that are setting the standard within our industry," commented Leigh Hopwood, Head of Marketing at Sabio. "The European Call Centre Awards are increasingly seen as the 'Oscars' of the contact centre industry, and Sabio is delighted to once again demonstrate its commitment to the contact centre industry through our association with the awards programme.

"As Overall Sponsor we'll obviously be seen at the Awards evening on the first night of the Call Centre & Customer Management Expo at the NEC, however we continue to be involved in the judging process, as we have for many years previously. Organisations and individuals looking for recognition from their industry peers for the work they have done need to get involved with the European Call Centre Awards, and we encourage everyone to enter," added Leigh.

A full list of all the award categories and the criteria that the judges will be looking for from entrants is available at www.callcentreawards.co.uk